*supercollider

Ed Cotton over at InfluxInsights points out two nice examples of brands as media which I hadn’t seen before: Bacardi signing Groove Armada, and Ikea integrating into The Sims.

I’ve been spending a lot of time thinking about this lately as well, especially off the back of the Nike 1/1 project I’ve been working on at AKQA.

This got me thinking to a few of other examples I’ve seen lately that have inspired me or at least got me thinking:

• Burger King’s XBOX games and mobile games

  

• Helio’s arts magazine (now defunct)

  
  

• Red Bull’s record label

  
  

• Budweiser’s mixed results with BudTV

  
  

This is obviously very far from a complete list, and would be great to get comments on any other examples to add to the collection.

As Ed says, there is a big shift of behaviour just beginning as brands begin to act more like media, and these are just the first of many intriguing experiments to come.