Ed Cotton over at InfluxInsights points out two nice examples of brands as media which I hadn’t seen before: Bacardi signing Groove Armada, and Ikea integrating into The Sims.
I’ve been spending a lot of time thinking about this lately as well, especially off the back of the Nike 1/1 project I’ve been working on at AKQA.
This got me thinking to a few of other examples I’ve seen lately that have inspired me or at least got me thinking:
- Burger King’s XBOX games and mobile games
- Helio’s arts magazine (now defunct)
- Red Bull’s record label
- Budweiser’s mixed results with BudTV
This is obviously very far from a complete list, and would be great to get comments on any other examples to add to the collection.
As Ed says, there is a big shift of behaviour just beginning as brands begin to act more like media, and these are just the first of many intriguing experiments to come.
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