Comments on: goodbye banner spam, hello useful widgets?

By: henry chilcott

henry chilcott — Sun, 10 Aug 2008 14:37:12 +0000

thanks for the mention. nice article. have you seen the bmb’s ‘ipint’ for carling on itunes - it’s sweet

By: Geoff Northcott

Geoff Northcott — Thu, 17 Jul 2008 23:38:54 +0000

Giles — gotcha, and I think in the context of a media owner trying to recapture people’s attention before refreshing previous ad space with something more compelling, the idea of providing something of pure value in that space to earn back some trust is a really interesting one. let’s see if some media owners give it a shot over the next year as branded widgets start to go mainstream.

By: giles rhys jones

giles rhys jones — Thu, 17 Jul 2008 09:56:23 +0000

cheers for the name check and i like your build on this. i guess my point was not to trick but lead with something big to create impact and get people looking, then you follow by putting interesting things in there. rather than one or the other. all the best. g