Land Rover Life - Yahoo! Brand Universe strategy redux

Land Rover on Y! Autos-1.jpg

So after the Purina example I noted in my Brands on Flickr post, Land Rover Life is the latest example that shows Yahoo!’s Brand Universe strategy hasn’t died after all, but rather they’ve simply changed how they plan to make money with them.

Instead of picking the top 100 brands and building spaces proactively in order to reap the rewards from the pageviews, they are building the spaces to order as a form of campaign microsite.

The Land Rover site aggregates campaign content and features from across the Yahoo! network into one space, drawing upon Upcoming events, Flickr photos, and Yahoo! Answers.

Interestingly though, they also link out to Land Rover videos on YouTube, which is of course owned by sometime rival Google.

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