Comments on: Walker’s “Do us a Flavour”: FMCG crowdsourcing writ large http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/ brands x culture x communication x magick Fri, 19 Mar 2010 06:06:23 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Computation and Design and dynamic identities « finalayout http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/comment-page-1/#comment-9893 Computation and Design and dynamic identities « finalayout Tue, 06 Oct 2009 12:50:53 +0000 http://geoffnorthcott.com/blog/?p=130#comment-9893 [...] Name our next chip flavour – http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/ [...] [...] Name our next chip flavour – http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/ [...]

]]> By: Le crowdsourcing dans l’agro-alimentaire « Admorenoise http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/comment-page-1/#comment-1883 Le crowdsourcing dans l’agro-alimentaire « Admorenoise Sat, 31 Jan 2009 11:25:45 +0000 http://geoffnorthcott.com/blog/?p=130#comment-1883 [...] Une stratégie participative qui séduit désormais les géants de l’agro alimentaire, à l’image de Pepsi qui a lancé en 2007 un concours de design pour leurs cannettes. Au Royaume Uni, c’est Walkers, leader sur le marché des chips qui propose aux internautes d’envoyer leurs idées de saveurs accompagnées d’un nom et d’une image. A noter qu’il s’agit de la plus importante campagne de communication pour Walkers depuis 60 ans. [...] [...] Une stratégie participative qui séduit désormais les géants de l’agro alimentaire, à l’image de Pepsi qui a lancé en 2007 un concours de design pour leurs cannettes. Au Royaume Uni, c’est Walkers, leader sur le marché des chips qui propose aux internautes d’envoyer leurs idées de saveurs accompagnées d’un nom et d’une image. A noter qu’il s’agit de la plus importante campagne de communication pour Walkers depuis 60 ans. [...]

]]> By: Geoff Northcott http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/comment-page-1/#comment-1357 Geoff Northcott Wed, 19 Nov 2008 22:46:24 +0000 http://geoffnorthcott.com/blog/?p=130#comment-1357 Hi Mrs Shabnam, According to the competition website, the finalists won't be announced until January 2009. You should check their website here at that time: http://www.walkers.co.uk/flavours/ For anyone else looking for an update on success metrics, Brand Republic notes that the competition received 1.1 million entries, and over 2.4 million visits with over nine minutes spent per visit. cheers, Geoff Hi Mrs Shabnam,

According to the competition website, the finalists won’t be announced until January 2009. You should check their website here at that time: http://www.walkers.co.uk/flavours/

For anyone else looking for an update on success metrics, Brand Republic notes that the competition received 1.1 million entries, and over 2.4 million visits with over nine minutes spent per visit.

cheers,
Geoff

]]> By: mrs shabnam jan http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/comment-page-1/#comment-1355 mrs shabnam jan Wed, 19 Nov 2008 19:37:04 +0000 http://geoffnorthcott.com/blog/?p=130#comment-1355 who are the six finalists for the do us a flavor competition who are the six finalists for the do us a flavor competition

]]> By: Best Buy Blue Label: crowdsourcing gets its own brand » didn’t see that coming http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/comment-page-1/#comment-765 Best Buy Blue Label: crowdsourcing gets its own brand » didn’t see that coming Fri, 10 Oct 2008 00:20:15 +0000 http://geoffnorthcott.com/blog/?p=130#comment-765 [...] Walkers “Do Us a Flavour” campaign challenges spud fans to invent the next crisp flavour in return for £50k and a share of the profits. [...] [...] Walkers “Do Us a Flavour” campaign challenges spud fans to invent the next crisp flavour in return for £50k and a share of the profits. [...]

]]> By: Walkers “Do us a Flavour” at 800k entries » didn’t see that coming http://geoffnorthcott.com/blog/2008/08/walkers-do-us-a-flavour-fmcg-crowdsourcing-writ-large/comment-page-1/#comment-510 Walkers “Do us a Flavour” at 800k entries » didn’t see that coming Mon, 22 Sep 2008 21:51:20 +0000 http://geoffnorthcott.com/blog/?p=130#comment-510 [...] blogged about Walkers “Do us a Flavour” campaign just last month, and was at the time I was excited about both the idea and the massive marketing [...] [...] blogged about Walkers “Do us a Flavour” campaign just last month, and was at the time I was excited about both the idea and the massive marketing [...]

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