Becks put out a call for a writer to write on their behalf, publishing their thoughts on the topic of “uncompromising” on a blog called The Daily Different. 850 entered, 30 have been shortlisted, and now we’re just awaiting the blog to kick off.
It seemed like the first wave of UGC was fairly shallow in depth. Even if the execution was somewhat demanding, like say scripting and shooting your own TV commercial for Doritos, it was basically a one time deal.
Now a few brands are asking an even thinner slice of audience to get much more involved, and that is ranging from product development to blogging. Interesting to see where else that line of thought might extend to.
Although when we get this narrow, are we talking about co-creation any more? Or is this simply a different way to source job applicants?
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Hey! The dailydifferent is up and running now, come and check it out.
Darius