Agree with your take on the Pringles example — with brands like Jones Soda printing customer photos on bottles over a decade ago, it strikes me as strange to go only half way with this.

Stranger still though, hundreds of people actually took the time to try it. I suppose that shows how much many people are interested to interact with their favourite brands, even when there’s not much of a reward involved. I think that must still be part of the novelty factor of UGC, and at some point there will need to be a more tangible result from our time invested.

Geoff

unlike this half-baked idea here from Pringles chips, where one can only print out their design and share only among their friends. no in-market activation. http://popart.pringles.com/cancreator/home.php

i say go all the way or don’t bother doing it at all, if you’re gonna crowdsource your brand.