http://geoffnorthcott.com/blog/2008/10/the-latest-in-brand-utility-fiat-ecodrive/ brands x culture x communication x magick Sat, 31 Jul 2010 01:32:31 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://geoffnorthcott.com/blog/2008/10/the-latest-in-brand-utility-fiat-ecodrive/comment-page-1/#comment-743 From The Head Of Zeus Jones » Blog Archive » Using services to extend the value of things. Tue, 07 Oct 2008 21:54:32 +0000 http://geoffnorthcott.com/blog/?p=153#comment-743 [...] are big candidates for this kind of approach as new customers continue to be harder to find, but as companies like Fiat are showing, non digital products can also become services platforms through smart use of analogue to digital [...] [...] are big candidates for this kind of approach as new customers continue to be harder to find, but as companies like Fiat are showing, non digital products can also become services platforms through smart use of analogue to digital [...]

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