Comments on: The doctor will see your Mii now http://geoffnorthcott.com/blog/2009/02/the-doctor-will-see-your-mii-now/ brands x culture x networks x activation Sat, 04 Feb 2012 10:23:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: www.vietvaluetravel.com http://geoffnorthcott.com/blog/2009/02/the-doctor-will-see-your-mii-now/comment-page-1/#comment-374367 www.vietvaluetravel.com Tue, 17 Jan 2012 03:18:00 +0000 http://geoffnorthcott.com/blog/?p=214#comment-374367 My partner and I stumbled over here by a different web address and thought I might check things out. I like what I see so i am just following you. Look forward to going over your web page for a second time. My partner and I stumbled over here by a different web address and thought I might check things out. I like what I see so i am just following you. Look forward to going over your web page for a second time.

]]> By: NOLEGGIO A LUNGO TERMINE http://geoffnorthcott.com/blog/2009/02/the-doctor-will-see-your-mii-now/comment-page-1/#comment-374184 NOLEGGIO A LUNGO TERMINE Tue, 17 Jan 2012 00:07:53 +0000 http://geoffnorthcott.com/blog/?p=214#comment-374184 Thanks a ton for your post. I would like to say that the price of car insurance varies widely from one coverage to another, since there are so many different issues which play a role in the overall cost. As an example, the model and make of the vehicle will have a large bearing on the price. A reliable outdated family car will have an inexpensive premium than the usual flashy sports car. Thanks a ton for your post. I would like to say that the price of car insurance varies widely from one coverage to another, since there are so many different issues which play a role in the overall cost. As an example, the model and make of the vehicle will have a large bearing on the price. A reliable outdated family car will have an inexpensive premium than the usual flashy sports car.

]]> By: Geoff Northcott http://geoffnorthcott.com/blog/2009/02/the-doctor-will-see-your-mii-now/comment-page-1/#comment-1893 Geoff Northcott Tue, 03 Feb 2009 00:09:36 +0000 http://geoffnorthcott.com/blog/?p=214#comment-1893 Hi Helge, Thanks for the comment and stopping by, I always enjoy your posts at 180360720. Great points, and thanks for the link to Adrian's deck -- brilliant presentation. I've seen a few explanations of why the shift to marketing as value creation rather than advertising is essential, but that is by far the most compelling and well-articulated yet. As you say, it's a chaotic time for the industry, but I think we'll all come out the other end with a much more exciting and core role in business, with endless possiblities rather than endless variation on a theme. Best, Geoff Hi Helge,

Thanks for the comment and stopping by, I always enjoy your posts at 180360720.

Great points, and thanks for the link to Adrian’s deck — brilliant presentation. I’ve seen a few explanations of why the shift to marketing as value creation rather than advertising is essential, but that is by far the most compelling and well-articulated yet.

As you say, it’s a chaotic time for the industry, but I think we’ll all come out the other end with a much more exciting and core role in business, with endless possiblities rather than endless variation on a theme.

Best,
Geoff

]]> By: Helge Tennø http://geoffnorthcott.com/blog/2009/02/the-doctor-will-see-your-mii-now/comment-page-1/#comment-1889 Helge Tennø Mon, 02 Feb 2009 05:18:08 +0000 http://geoffnorthcott.com/blog/?p=214#comment-1889 Excellent stuff Geoff. Personally I think Adrian Ho also put his finger on it in this brilliant presentation called "Strategy beyond Advertising": http://www.slideshare.net/zeusjones/strategy-beyond-advertising-presentation Where he explains the reason for leaving the "ad" industry and starting up his own shop. - Because he understood that messaging will only be messaging, but the really important, game changing stuff, is closer linked to the product, the product experience and marketing. I hope most agencies will find themselves trying to cross the cleft, with one foot, standing on both sides. Hopefully given the opportunity to help companies identify if there is a "messaging need" or a "product experience need". Hopefully the agencies will understand the difference in mindset and be agile enough to avoid this becoming a massive slaughterfest :o) The challenge is, that in these game changing times, it will also be the time for new, small companies to come into the arena and start picking shares of the table. This will probably be decisive times for advertising agencies. Proving their worth, or being reduced to niche storytellers. Again, valuable stuff! Excellent. Best Helge Excellent stuff Geoff.

Personally I think Adrian Ho also put his finger on it in this brilliant presentation called “Strategy beyond Advertising”:
http://www.slideshare.net/zeusjones/strategy-beyond-advertising-presentation

Where he explains the reason for leaving the “ad” industry and starting up his own shop.

- Because he understood that messaging will only be messaging, but the really important, game changing stuff, is closer linked to the product, the product experience and marketing.

I hope most agencies will find themselves trying to cross the cleft, with one foot, standing on both sides. Hopefully given the opportunity to help companies identify if there is a “messaging need” or a “product experience need”.

Hopefully the agencies will understand the difference in mindset and be agile enough to avoid this becoming a massive slaughterfest :o) The challenge is, that in these game changing times, it will also be the time for new, small companies to come into the arena and start picking shares of the table.

This will probably be decisive times for advertising agencies. Proving their worth, or being reduced to niche storytellers.

Again, valuable stuff! Excellent.

Best
Helge

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