http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/ brands x culture x communication x magick Sat, 31 Jul 2010 01:42:12 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-26717 Laboratory4.com » Blog Archive » The Reality of Augmented Reality Fri, 30 Jul 2010 22:27:26 +0000 http://geoffnorthcott.com/blog/?p=269#comment-26717 [...] In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future potential of AR has now captured the imagination of both the public and the press. The hype surrounding this technology is similar to the excitement over virtual reality during the 1990’s and 3D online communities, namely Second Life, during this past decade. Unfortunately, in the mind of consumers, neither of these technologies lived up to the hype. Due to a lack of understanding, virtual reality and 3D online communities were unfairly and prematurely dismissed as failures by many. AR is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. [...] [...] In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future potential of AR has now captured the imagination of both the public and the press. The hype surrounding this technology is similar to the excitement over virtual reality during the 1990’s and 3D online communities, namely Second Life, during this past decade. Unfortunately, in the mind of consumers, neither of these technologies lived up to the hype. Due to a lack of understanding, virtual reality and 3D online communities were unfairly and prematurely dismissed as failures by many. AR is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. [...]

]]> http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-18632 Great summary of the state of Augmented Reality | Human 2.0 Fri, 16 Apr 2010 18:16:30 +0000 http://geoffnorthcott.com/blog/?p=269#comment-18632 [...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...] [...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...]

]]> http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-18631 Laboratory4.com » Blog Archive » The Reality of Augmented Reality | Human 2.0 Fri, 16 Apr 2010 18:15:34 +0000 http://geoffnorthcott.com/blog/?p=269#comment-18631 [...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...] [...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...]

]]> http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-18315 Dr.Paitoon Srifa – Educational Technology » Augmented Reality » Augmented Reality (AR) Mon, 12 Apr 2010 01:52:59 +0000 http://geoffnorthcott.com/blog/?p=269#comment-18315 [...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. (Jarrell Pair : 05-Jan-2010) Post Published: 12 April 2010 Author: admin Found in section: [...] [...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. (Jarrell Pair : 05-Jan-2010) Post Published: 12 April 2010 Author: admin Found in section: [...]

]]> http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-5703 Layar: realidad aumentada en tu bolsillo « e-rgonomic Sat, 20 Jun 2009 03:01:44 +0000 http://geoffnorthcott.com/blog/?p=269#comment-5703 [...] [foto vía geoffnorthcott] [...] [...] [foto vía geoffnorthcott] [...]

]]> http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-5179 A Ripple in the Virtual World — Augmented Reality and Its Discontents - PSFK.com Thu, 04 Jun 2009 09:05:30 +0000 http://geoffnorthcott.com/blog/?p=269#comment-5179 [...] Lab, and Supercolider all believe augmented reality to be this year’s “Second Life”: over-hyped, under tested, and, at worst “disposable [...] [...] Lab, and Supercolider all believe augmented reality to be this year’s “Second Life”: over-hyped, under tested, and, at worst “disposable [...]

]]> http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-5043 Hype Cycle: Why Do Some Social Media Successes Beat the “Hype Cycle?” and Others Don’t? Mon, 01 Jun 2009 19:42:52 +0000 http://geoffnorthcott.com/blog/?p=269#comment-5043 [...] Northcott of AKQA in London had a great post in his blog today about Augmented Reality on the Web, which is the term for immersive media experiences.  He [...] [...] Northcott of AKQA in London had a great post in his blog today about Augmented Reality on the Web, which is the term for immersive media experiences.  He [...]

]]> http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-5026 Adrian Ho Mon, 01 Jun 2009 14:26:04 +0000 http://geoffnorthcott.com/blog/?p=269#comment-5026 Great Post Geoff. Good caution for all of us not to be so hasty to discard the "hot new thing" so quickly after the first disappointment. I also agree on Second Life. Think there's still an idea there too. Great Post Geoff. Good caution for all of us not to be so hasty to discard the “hot new thing” so quickly after the first disappointment. I also agree on Second Life. Think there’s still an idea there too.

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