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	<title>Comments on: Augmented Reality, Second Life, and the trough of disillusionment</title>
	<atom:link href="http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/feed/" rel="self" type="application/rss+xml" />
	<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/</link>
	<description>brands x culture x networks x activation</description>
	<pubDate>Sat, 04 Feb 2012 10:58:08 +0000</pubDate>
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		<title>By: Charlie</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-380960</link>
		<dc:creator>Charlie</dc:creator>
		<pubDate>Sun, 22 Jan 2012 12:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-380960</guid>
		<description>I literally learned about a majority of this, but that being said, I still believed it had been valuable. Fine job!</description>
		<content:encoded><![CDATA[<p>I literally learned about a majority of this, but that being said, I still believed it had been valuable. Fine job!</p>
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		<title>By: Optimizacija Sajta Za Pretrazivace</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-375812</link>
		<dc:creator>Optimizacija Sajta Za Pretrazivace</dc:creator>
		<pubDate>Wed, 18 Jan 2012 06:08:58 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-375812</guid>
		<description>Hello.This post was really motivating, especially since I was looking for thoughts on this topic last Wednesday.</description>
		<content:encoded><![CDATA[<p>Hello.This post was really motivating, especially since I was looking for thoughts on this topic last Wednesday.</p>
]]></content:encoded>
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	<item>
		<title>By: EBELIO MARTINEZ CONDE</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-29961</link>
		<dc:creator>EBELIO MARTINEZ CONDE</dc:creator>
		<pubDate>Wed, 25 Aug 2010 03:20:26 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-29961</guid>
		<description>Saludos,

Muy interesante tu punto de vista, voy a tener lo en cuenta dentro de mis tareas.

Gracias por tu aporte.


Cordialmente</description>
		<content:encoded><![CDATA[<p>Saludos,</p>
<p>Muy interesante tu punto de vista, voy a tener lo en cuenta dentro de mis tareas.</p>
<p>Gracias por tu aporte.</p>
<p>Cordialmente</p>
]]></content:encoded>
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	<item>
		<title>By: Laboratory4.com &#187; Blog Archive &#187; The Reality of Augmented Reality</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-26717</link>
		<dc:creator>Laboratory4.com &#187; Blog Archive &#187; The Reality of Augmented Reality</dc:creator>
		<pubDate>Fri, 30 Jul 2010 22:27:26 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-26717</guid>
		<description>[...] In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future potential of AR has now captured the imagination of both the public and the press. The hype surrounding this technology is similar to the excitement over virtual reality during the 1990’s and 3D online communities, namely Second Life, during this past decade. Unfortunately, in the mind of consumers, neither of these technologies lived up to the hype. Due to a lack of understanding, virtual reality and 3D online communities were unfairly and prematurely dismissed as failures by many. AR is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. [...]</description>
		<content:encoded><![CDATA[<p>[...] In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future potential of AR has now captured the imagination of both the public and the press. The hype surrounding this technology is similar to the excitement over virtual reality during the 1990’s and 3D online communities, namely Second Life, during this past decade. Unfortunately, in the mind of consumers, neither of these technologies lived up to the hype. Due to a lack of understanding, virtual reality and 3D online communities were unfairly and prematurely dismissed as failures by many. AR is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. [...]</p>
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		<title>By: Great summary of the state of Augmented Reality &#124; Human 2.0</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-18632</link>
		<dc:creator>Great summary of the state of Augmented Reality &#124; Human 2.0</dc:creator>
		<pubDate>Fri, 16 Apr 2010 18:16:30 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-18632</guid>
		<description>[...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...]</description>
		<content:encoded><![CDATA[<p>[...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Laboratory4.com » Blog Archive » The Reality of Augmented Reality &#124; Human 2.0</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-18631</link>
		<dc:creator>Laboratory4.com » Blog Archive » The Reality of Augmented Reality &#124; Human 2.0</dc:creator>
		<pubDate>Fri, 16 Apr 2010 18:15:34 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-18631</guid>
		<description>[...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...]</description>
		<content:encoded><![CDATA[<p>[...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. via [...]</p>
]]></content:encoded>
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		<title>By: Dr.Paitoon Srifa &#8211; Educational Technology &#187; Augmented Reality &#187; Augmented Reality (AR)</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-18315</link>
		<dc:creator>Dr.Paitoon Srifa &#8211; Educational Technology &#187; Augmented Reality &#187; Augmented Reality (AR)</dc:creator>
		<pubDate>Mon, 12 Apr 2010 01:52:59 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-18315</guid>
		<description>[...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. (Jarrell Pair : 05-Jan-2010)   Post Published: 12 April 2010 Author: admin Found in section: [...]</description>
		<content:encoded><![CDATA[<p>[...] is in danger of suffering the same fate. Geoff Northcott described the situation well in his post Augmented Reality, Second Life, and the Trough of Disillusionment. (Jarrell Pair : 05-Jan-2010)   Post Published: 12 April 2010 Author: admin Found in section: [...]</p>
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		<title>By: Layar: realidad aumentada en tu bolsillo &#171; e-rgonomic</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-5703</link>
		<dc:creator>Layar: realidad aumentada en tu bolsillo &#171; e-rgonomic</dc:creator>
		<pubDate>Sat, 20 Jun 2009 03:01:44 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-5703</guid>
		<description>[...] [foto vía geoffnorthcott] [...]</description>
		<content:encoded><![CDATA[<p>[...] [foto vía geoffnorthcott] [...]</p>
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	<item>
		<title>By: A Ripple in the Virtual World &#8212; Augmented Reality and Its Discontents - PSFK.com</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-5179</link>
		<dc:creator>A Ripple in the Virtual World &#8212; Augmented Reality and Its Discontents - PSFK.com</dc:creator>
		<pubDate>Thu, 04 Jun 2009 09:05:30 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-5179</guid>
		<description>[...] Lab, and Supercolider all believe augmented reality to be this year’s “Second Life”: over-hyped, under tested, and, at worst “disposable [...]</description>
		<content:encoded><![CDATA[<p>[...] Lab, and Supercolider all believe augmented reality to be this year’s “Second Life”: over-hyped, under tested, and, at worst “disposable [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Hype Cycle: Why Do Some Social Media Successes Beat the &#8220;Hype Cycle?&#8221; and Others Don&#8217;t?</title>
		<link>http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/comment-page-1/#comment-5043</link>
		<dc:creator>Hype Cycle: Why Do Some Social Media Successes Beat the &#8220;Hype Cycle?&#8221; and Others Don&#8217;t?</dc:creator>
		<pubDate>Mon, 01 Jun 2009 19:42:52 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=269#comment-5043</guid>
		<description>[...] Northcott of AKQA in London had a great post in his blog today about Augmented Reality on the Web, which is the term for immersive media experiences.  He [...]</description>
		<content:encoded><![CDATA[<p>[...] Northcott of AKQA in London had a great post in his blog today about Augmented Reality on the Web, which is the term for immersive media experiences.  He [...]</p>
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