Comments on: Pixar’s lessons in fostering innovation and success in a creative industry http://geoffnorthcott.com/blog/2009/05/pixars-lessons-in-fostering-innovation-and-success-in-a-creativity-industry/ brands x culture x communication x magick Sat, 31 Jul 2010 01:32:18 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Daan Jansonius http://geoffnorthcott.com/blog/2009/05/pixars-lessons-in-fostering-innovation-and-success-in-a-creativity-industry/comment-page-1/#comment-4599 Daan Jansonius Fri, 22 May 2009 15:16:20 +0000 http://geoffnorthcott.com/blog/?p=254#comment-4599 Interesting stuff! Funnily enough I was discussing Pixar's success with my housemates the other day. What I like about them is that they keep innovating and coming up with new ideas, rather than milking the powerhouses they have created. It also reminds me of a quote I read on Neil Perkin's blog the other day: "What ideals force us to do is to confront the issue of outcomes. Business is very good at focusing on incomes...terrible at producing good outcomes...We need to build our organisations to consider outcomes in the first place." http://neilperkin.typepad.com/only_dead_fish/2009/05/the-economics-of-ideals.html It's also similar to something I believe to be true for social media. Where there are many discussions that focus on understanding how to measure social media initiatives and how they effect the bottom line - they seem to forget the most important thing. It's not about making money, it's about connecting with your consumers. If you are just in it for the money you will get found out. The transparancy of the web requires brands moving into the space to be honest and authentic. Any attempts to take short cuts to feed the bottom line are more likely to hurt your brand, than help it. Be there because you want to be there and feel you can add something. Not because you want to make money. Interesting stuff! Funnily enough I was discussing Pixar’s success with my housemates the other day. What I like about them is that they keep innovating and coming up with new ideas, rather than milking the powerhouses they have created.

It also reminds me of a quote I read on Neil Perkin’s blog the other day:

“What ideals force us to do is to confront the issue of outcomes. Business is very good at focusing on incomes…terrible at producing good outcomes…We need to build our organisations to consider outcomes in the first place.”

http://neilperkin.typepad.com/only_dead_fish/2009/05/the-economics-of-ideals.html

It’s also similar to something I believe to be true for social media. Where there are many discussions that focus on understanding how to measure social media initiatives and how they effect the bottom line - they seem to forget the most important thing. It’s not about making money, it’s about connecting with your consumers. If you are just in it for the money you will get found out. The transparancy of the web requires brands moving into the space to be honest and authentic. Any attempts to take short cuts to feed the bottom line are more likely to hurt your brand, than help it.

Be there because you want to be there and feel you can add something. Not because you want to make money.

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