Comments on: Ninety Red Bull events | Part 2: The Lessons http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/ brands x culture x communication x magick Sat, 31 Jul 2010 01:17:51 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: ajmpalmer.com » Shaun White and Red Bull – a unique example in sponsor activation. http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-15839 ajmpalmer.com » Shaun White and Red Bull – a unique example in sponsor activation. Sun, 21 Feb 2010 18:27:42 +0000 http://geoffnorthcott.com/blog/?p=387#comment-15839 [...] preparation had planned Whites approach to training! In addition the project site perfectly with Red Bull’s history of creating unique branded events which generate both great exposure and highly compelling [...] [...] preparation had planned Whites approach to training! In addition the project site perfectly with Red Bull’s history of creating unique branded events which generate both great exposure and highly compelling [...]

]]> By: Brand iPhone Apps: Benchmarks for Success « Bytes Hotdish http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-15157 Brand iPhone Apps: Benchmarks for Success « Bytes Hotdish Sun, 07 Feb 2010 14:24:16 +0000 http://geoffnorthcott.com/blog/?p=387#comment-15157 [...] sponsored app worth the same as a download of a brand-owned app? I’d argue it’s not. Just like Red Bull with their brand-owned events, it’s a different level of value for a brand to own something rather than to sponsor it. But how [...] [...] sponsored app worth the same as a download of a brand-owned app? I’d argue it’s not. Just like Red Bull with their brand-owned events, it’s a different level of value for a brand to own something rather than to sponsor it. But how [...]

]]> By: @Edw3rd http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-14384 @Edw3rd Fri, 22 Jan 2010 12:31:12 +0000 http://geoffnorthcott.com/blog/?p=387#comment-14384 Really sound advice, and an exciting, well articulated case study. Thanks for sharing it. Really sound advice, and an exciting, well articulated case study.

Thanks for sharing it.

]]> By: Bert groves http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-13636 Bert groves Wed, 06 Jan 2010 19:01:41 +0000 http://geoffnorthcott.com/blog/?p=387#comment-13636 How can I get red bull to pay me for putting their logo on my custom motorcycle? How can I get red bull to pay me for putting their logo on my custom motorcycle?

]]> By: walter http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-12895 walter Sun, 20 Dec 2009 17:05:07 +0000 http://geoffnorthcott.com/blog/?p=387#comment-12895 What a grrrrrrrreat post !! What a grrrrrrrreat post !!

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