Comments on: Ninety Red Bull events | Part 2: The Lessons http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/ brands x culture x networks x activation Sat, 04 Feb 2012 10:36:50 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Carri http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-381129 Carri Sun, 22 Jan 2012 18:26:04 +0000 http://geoffnorthcott.com/blog/?p=387#comment-381129 I seriously knew about a lot of this, but never the less, I still assumed it was beneficial. Good work! I seriously knew about a lot of this, but never the less, I still assumed it was beneficial. Good work!

]]> By: Dave http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-370878 Dave Sun, 15 Jan 2012 00:29:01 +0000 http://geoffnorthcott.com/blog/?p=387#comment-370878 Such superb piece of text! No idea how you wrote this report..it’d take me long hours. Well worth it though, I’d suspect. Have you considered selling ads on your blog? Such superb piece of text! No idea how you wrote this report..it’d take me long hours. Well worth it though, I’d suspect. Have you considered selling ads on your blog?

]]> By: Eryn http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-365926 Eryn Thu, 12 Jan 2012 05:34:37 +0000 http://geoffnorthcott.com/blog/?p=387#comment-365926 hi, great blog site, and a really good understand! 1 for my favorites. hi, great blog site, and a really good understand! 1 for my favorites.

]]> By: Vennie Resos http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-360687 Vennie Resos Sun, 08 Jan 2012 18:36:32 +0000 http://geoffnorthcott.com/blog/?p=387#comment-360687 I love your writing style truly enjoying this web site. "A small town is a place where there is no place to go where you shouldn't." by Burt Bacharach. I love your writing style truly enjoying this web site. “A small town is a place where there is no place to go where you shouldn’t.” by Burt Bacharach.

]]> By: Rafieka Davis http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-138397 Rafieka Davis Tue, 03 May 2011 04:40:39 +0000 http://geoffnorthcott.com/blog/?p=387#comment-138397 Hi I would like to know If Redbull buys concepts? like if I have an Idea for an event, would Redbull consider in buying it? if its good and all that.. Hi

I would like to know If Redbull buys concepts? like if I have an Idea for an event, would Redbull consider in buying it? if its good and all that..

]]> By: Geoff Northcott http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-45872 Geoff Northcott Tue, 16 Nov 2010 12:34:20 +0000 http://geoffnorthcott.com/blog/?p=387#comment-45872 Hi Diego, As far as I know Red Bull focus on creating their own events, though I know they'll sponsor other events in small ways, such as providing free product. Best bet might be to reach out to them and see what they say, you never know. Geoff Hi Diego,

As far as I know Red Bull focus on creating their own events, though I know they’ll sponsor other events in small ways, such as providing free product. Best bet might be to reach out to them and see what they say, you never know.

Geoff

]]> By: Diego http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-45718 Diego Mon, 15 Nov 2010 20:16:50 +0000 http://geoffnorthcott.com/blog/?p=387#comment-45718 Great article. I'm currently looking to attract a sponsor for an event in 2011 and Red Bull are a brand that I would like to have on board. One thing reading this is that from what I can tell, Red Bull created all this events, made them what they are today, which is awesome but what happens when someone comes to them with an idea?? Do they take that and branded with the Red Bull log and feel?? I love what they do but wondering if they have ever sponsored an event where Red Bull wasn't all over it Great article. I’m currently looking to attract a sponsor for an event in 2011 and Red Bull are a brand that I would like to have on board.

One thing reading this is that from what I can tell, Red Bull created all this events, made them what they are today, which is awesome but what happens when someone comes to them with an idea?? Do they take that and branded with the Red Bull log and feel??

I love what they do but wondering if they have ever sponsored an event where Red Bull wasn’t all over it

]]> By: ajmpalmer.com » Shaun White and Red Bull – a unique example in sponsor activation. http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-15839 ajmpalmer.com » Shaun White and Red Bull – a unique example in sponsor activation. Sun, 21 Feb 2010 18:27:42 +0000 http://geoffnorthcott.com/blog/?p=387#comment-15839 [...] preparation had planned Whites approach to training! In addition the project site perfectly with Red Bull’s history of creating unique branded events which generate both great exposure and highly compelling [...] [...] preparation had planned Whites approach to training! In addition the project site perfectly with Red Bull’s history of creating unique branded events which generate both great exposure and highly compelling [...]

]]> By: Brand iPhone Apps: Benchmarks for Success « Bytes Hotdish http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-15157 Brand iPhone Apps: Benchmarks for Success « Bytes Hotdish Sun, 07 Feb 2010 14:24:16 +0000 http://geoffnorthcott.com/blog/?p=387#comment-15157 [...] sponsored app worth the same as a download of a brand-owned app? I’d argue it’s not. Just like Red Bull with their brand-owned events, it’s a different level of value for a brand to own something rather than to sponsor it. But how [...] [...] sponsored app worth the same as a download of a brand-owned app? I’d argue it’s not. Just like Red Bull with their brand-owned events, it’s a different level of value for a brand to own something rather than to sponsor it. But how [...]

]]> By: @Edw3rd http://geoffnorthcott.com/blog/2009/11/ninety-red-bull-events-part-2-the-lessons/comment-page-1/#comment-14384 @Edw3rd Fri, 22 Jan 2010 12:31:12 +0000 http://geoffnorthcott.com/blog/?p=387#comment-14384 Really sound advice, and an exciting, well articulated case study. Thanks for sharing it. Really sound advice, and an exciting, well articulated case study.

Thanks for sharing it.

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