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	<title>Comments on: Incentivizing social media participation: points, giveaways and other reward schemes</title>
	<atom:link href="http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/feed/" rel="self" type="application/rss+xml" />
	<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/</link>
	<description>brands x culture x networks x activation</description>
	<pubDate>Sat, 04 Feb 2012 10:59:35 +0000</pubDate>
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		<title>By: Paul Nordon</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-384967</link>
		<dc:creator>Paul Nordon</dc:creator>
		<pubDate>Thu, 26 Jan 2012 06:49:28 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-384967</guid>
		<description>some really  good  posts  on this website ,  regards  for contribution.</description>
		<content:encoded><![CDATA[<p>some really  good  posts  on this website ,  regards  for contribution.</p>
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		<title>By: Dorinda</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-382227</link>
		<dc:creator>Dorinda</dc:creator>
		<pubDate>Mon, 23 Jan 2012 12:13:43 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-382227</guid>
		<description>It's appropriate time to make some plans for the future and it is time to be happy. I've read this post and if I could I wish to suggest you few interesting things or suggestions. Perhaps you could write next articles referring to this article. I desire to read even more things about it!</description>
		<content:encoded><![CDATA[<p>It&#8217;s appropriate time to make some plans for the future and it is time to be happy. I&#8217;ve read this post and if I could I wish to suggest you few interesting things or suggestions. Perhaps you could write next articles referring to this article. I desire to read even more things about it!</p>
]]></content:encoded>
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	<item>
		<title>By: Barabara</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-381179</link>
		<dc:creator>Barabara</dc:creator>
		<pubDate>Sun, 22 Jan 2012 19:02:27 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-381179</guid>
		<description>It is a problem I must do more research into, appreciation for the article.</description>
		<content:encoded><![CDATA[<p>It is a problem I must do more research into, appreciation for the article.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Elizabeth</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-374724</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Tue, 17 Jan 2012 09:38:51 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-374724</guid>
		<description>What  a great analysis! I have no clue how you were able to write this post..it’d take me long hours. Well worth it though, I’d assume. Have you considered selling banners on your website?</description>
		<content:encoded><![CDATA[<p>What  a great analysis! I have no clue how you were able to write this post..it’d take me long hours. Well worth it though, I’d assume. Have you considered selling banners on your website?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: cheap albanian tickets</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-370959</link>
		<dc:creator>cheap albanian tickets</dc:creator>
		<pubDate>Sun, 15 Jan 2012 01:13:29 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-370959</guid>
		<description>I went over this  internet site  and I think  you have a lot of  excellent  info ,  saved to my bookmarks  (:.</description>
		<content:encoded><![CDATA[<p>I went over this  internet site  and I think  you have a lot of  excellent  info ,  saved to my bookmarks  (:.</p>
]]></content:encoded>
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	<item>
		<title>By: Noah Mairot</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-361862</link>
		<dc:creator>Noah Mairot</dc:creator>
		<pubDate>Mon, 09 Jan 2012 14:39:59 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-361862</guid>
		<description>Thanks, I just stumbled your weblog and needed to say that I?¯ve definitely enjoyed browsing your blog posts. I have subscribed for your feed and I hope you write</description>
		<content:encoded><![CDATA[<p>Thanks, I just stumbled your weblog and needed to say that I?¯ve definitely enjoyed browsing your blog posts. I have subscribed for your feed and I hope you write</p>
]]></content:encoded>
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		<title>By: Supercollider &#124; 2011 Trends &#187; *supercollider</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-80030</link>
		<dc:creator>Supercollider &#124; 2011 Trends &#187; *supercollider</dc:creator>
		<pubDate>Wed, 02 Feb 2011 09:42:43 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-80030</guid>
		<description>[...] recently shifted from a general content model to one focused on deals, reflecting the pervasiveness of incentives. Knowing rewards and VIP access are the number one reason people friend brands, it seems like it [...]</description>
		<content:encoded><![CDATA[<p>[...] recently shifted from a general content model to one focused on deals, reflecting the pervasiveness of incentives. Knowing rewards and VIP access are the number one reason people friend brands, it seems like it [...]</p>
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	<item>
		<title>By: Three reasons why companies will continue to ride the social media wave in 2011 &#8211; The Buzz Bin</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-33114</link>
		<dc:creator>Three reasons why companies will continue to ride the social media wave in 2011 &#8211; The Buzz Bin</dc:creator>
		<pubDate>Mon, 13 Sep 2010 17:44:15 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-33114</guid>
		<description>[...] networks thereby attempting to build brand ambassadors. So part of their 2011 strategy includes “Incentives, Incentives, Incentives” be it via sweepstakes, iPad giveaways or awesome [...]</description>
		<content:encoded><![CDATA[<p>[...] networks thereby attempting to build brand ambassadors. So part of their 2011 strategy includes “Incentives, Incentives, Incentives” be it via sweepstakes, iPad giveaways or awesome [...]</p>
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		<title>By: Zack</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-24464</link>
		<dc:creator>Zack</dc:creator>
		<pubDate>Tue, 06 Jul 2010 19:40:27 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-24464</guid>
		<description>The Choc Chunks Facebook Page is down as of July 6 2010. My guess is that this is because it violates Facebook Application Policy item V.1 (further defined in X.2) by incentivizing the use of "Application Integration Points." I.e, the brand awards points to its users for performing actions that Facebook perceives to be inauthentic.</description>
		<content:encoded><![CDATA[<p>The Choc Chunks Facebook Page is down as of July 6 2010. My guess is that this is because it violates Facebook Application Policy item V.1 (further defined in X.2) by incentivizing the use of &#8220;Application Integration Points.&#8221; I.e, the brand awards points to its users for performing actions that Facebook perceives to be inauthentic.</p>
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		<title>By: Uwe Gutschow</title>
		<link>http://geoffnorthcott.com/blog/2010/04/incentivizing-social-media-participation-points-giveaways-and-other-reward-schemes/comment-page-1/#comment-20024</link>
		<dc:creator>Uwe Gutschow</dc:creator>
		<pubDate>Mon, 10 May 2010 20:46:44 +0000</pubDate>
		<guid isPermaLink="false">http://geoffnorthcott.com/blog/?p=439#comment-20024</guid>
		<description>Love these examples, especially the Kelloggs one! Thanks for compiling.

I remember the TGI Friday Woody page... the problem for me with that campaign was that people only joined to get their free burger. Most of the wall page and discussions was filled with unhappy people not receiving their coupon. I actually remembered that I did a post about it. http://bit.ly/95bqYL

I think any tactic you do needs to be part of a longer term strategy, example: getting a lot of fans quickly is meaningless unless there is high engagement.It all depends on your objectives.</description>
		<content:encoded><![CDATA[<p>Love these examples, especially the Kelloggs one! Thanks for compiling.</p>
<p>I remember the TGI Friday Woody page&#8230; the problem for me with that campaign was that people only joined to get their free burger. Most of the wall page and discussions was filled with unhappy people not receiving their coupon. I actually remembered that I did a post about it. <a href="http://bit.ly/95bqYL" rel="nofollow">http://bit.ly/95bqYL</a></p>
<p>I think any tactic you do needs to be part of a longer term strategy, example: getting a lot of fans quickly is meaningless unless there is high engagement.It all depends on your objectives.</p>
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